Free Webinar – Cosmetic Trends & Technology
Date: Tuesday, July 29, 2025
Time: 12:00 – 1:30 pm EDT
Fee: Free for members
Data Trends, AI and Brand-Building in Beauty
Join us on July 29 at 12:00 PM ET for a forward-looking webinar exploring the trends, tools, and tactics shaping the future of the beauty industry. We’ll dive into the latest Canadian market data to understand where consumer demand is heading, explore how AI is transforming skincare diagnostics and brand innovation, and unpack how strategic communications—beyond social media—can build long-term brand equity. From smart PR and editorial storytelling to trade engagement and award strategy, this session offers practical insights for brands looking to grow with purpose and credibility.
Keith Loo is the CEO and Co-Founder of Skinopathy, a Toronto-based medical AI company. He is also a scale-up adviser and venture builder who advises high-potential, high-scale businesses on their technology, go-to-market, and growth strategies. He is heavily involved in the Canadian tech start-up community, and mentors, consults, and advises out of several incubators and accelerators in the Greater Toronto Area.
Keith has more than 20 years of product and business experience working with firms such as Logitech, HP, IBM, Microsoft, and others. Keith has worked also with some of the world’s largest retailers, banks, telcos, and technology firms to build their Data & AI strategies and innovation labs.
Keith is also an entrepreneurship instructor at the Schulich School of Business, where he teaches and advises MBA and BBA students on how to build, grow, and sustain a new venture.
Francis Parisien has worked for over 20 years for Nielsen in Canada. He’s been Vice-President, Eastern Canada for the last 5 years, reporting directly to the General Manager for Nielsen Canada. As such, he’s responsible for the teams in charge of Quebec and Atlantic manufacturers. For the last year or two, Francis has been multiplying presentations at several events, meeting established producers & manufacturers, as well as start-ups who are making their debut in this hyper-competitive market; with his team, his mission was to find a way to work with all the players in the Industry, in order to allow them to take advantage of all possible growth opportunities. All this while keeping abreast of the best from around the world, working with colleagues from other Nielsen offices to make the information available to all its partners.
Lili Gusto is a globally recognized beauty and wellness publicist and the founder of Word of Mouth Communications, an award-winning
boutique agency specializing in strategic PR and brand development for cosmetic, biotech, and wellness companies. With over a decade of industry experience across the UK, EU, North America, and Asia, Lili has led award-winning campaigns for brands including Core Biogenesis, iRomaScents, Biovène Barcelona, and Pietro Simone Skincare. Her background also includes senior retail and education roles with La Prairie, Crème de la Mer, and Kiehl’s, and she has helped clients secure retail placement with Cult Beauty, Beauty Bay, and Just My Look. Trained in brand development and cosmetic manufacturing in Crema, Italy, Lili brings deep expertise in product positioning, international expansion, and science-led communications. She also serves as Director of PR & Marketing and an Advisory Board Member for the top U.S. beauty podcast Skin Anarchy, and regularly contributes to platforms such as Product Guru.
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