Lunch & Learn – How to Work With Influencers

Our Lunch & Learn is a new CA program intended to provide an hour of CA news, an interesting interview from one of our associate members, and an opportunity to connect with industry colleagues for an enjoyable lunchtime experience and a chance to connect with your friends and colleagues from across the industry.

Hosted by CA President Darren Praznik

How to Work With Influencers

How do you ensure to get ROI for your brand when working with influencers? Niside Aloi, Founder of Naloi Media Group, will be sitting down with beauty and lifestyle influencers to share insights from both the client and influencer point of view.

This session will dive into how to select your influencer partners, including helpful software and tricks to check for fraudulent followers. You’ll hear from influencers on what they look for in a brand partner and case studies on how their work has helped brands grow. You’ll learn about the benefits of working with each type of influencer (i.e. niche, nano, micro and macro) and the assets you need to make the partnership as seamless as possible.

Date: November 17, 2021
Time: 12:00 pm – 1:00 pm EST
Location: Virtual
Cost: Free Member Event
Who Should Attend: Brand and marketing managers, product development professionals, senior leaders